Working with founder-led companies navigating growth and operational complexity.
Founder-led businesses are built on instinct, speed, and personal drive.
At a certain stage, that same instinct becomes the bottleneck.
Decisions pile up.
Growth depends on one person.
Teams wait for direction.
Margins tighten quietly.
Not because the business is broken —
but because it has outgrown its original operating model.
This is where I step in.
How I work inside a business
I don’t deliver recommendations from a distance.
I step inside the business and work where decisions are actually made.
I look at:
How priorities are set
Where execution breaks down
What depends too heavily on the founder
Where complexity is silently eroding margins
AI is not an add-on. It’s embedded into how the business thinks, decides, and operates. Then we redesign how the business operates, so growth doesn’t rely on constant founder intervention.
Structure replaces pressure. Execution replaces urgency.
HOLA!
I’m an operator with 20+ years of experience working inside founder-led and international businesses — at the point where decisions carry financial consequences.
I’ve led regional retail operations for Swatch across seven countries in Latin America, co-founded a sustainable fashion platform connecting 300+ brands to global markets, and served as COO of a fast-scaling startup operating across regions.
My background spans fashion, retail, private equity, fintech, and online businesses. I work at the intersection of strategy, operations, and decision-making — where growth either becomes sustainable… or chaotic.
Today, I partner with founders who have built strong businesses through instinct and speed, and are now ready to translate that instinct into structure, data, and scalable systems — including AI-enabled operating models that increase clarity, margin, and leverage.
Ways of working together
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Embedded operational leadership without a full-time hire.
I step inside the business as an operator — not an external advisor.
I work alongside founders and leadership teams to:clarify decision-making
install operational structure
align execution with strategy
reduce founder dependency over time
design AI-enabled systems that increase margin and visibility
The goal is simple: build a company that runs with clarity, data, and leverage, not constant intervention.
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Focused intervention during moments of inflexion.
These are time-bound engagements designed for:
growth transitions
restructuring
margin pressure
post-expansion operational strain
We identify what’s breaking, what’s unclear, and what’s unsustainable, and implement structural fixes that stabilise and unlock the next stage.
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High-context strategic support.
This model is designed for founders who:
are making decisions with long-term financial consequences
need operational clarity before committing
want challenge — not validation
I act as a strategic counterweight inside the room, bringing structure, financial logic, and execution awareness to critical decisions.
